Your enquiry. Your information.

Privacy policy

Iron & Earth Equipment Ltd is committed to protecting and respecting your privacy and personal data. This policy explains how we use information collected through this FJDynamics robotic mowing and landscaping website and how you can exercise your rights under UK GDPR.

Data controller and contact information

The data controller is Iron & Earth Equipment Ltd. Our Data Protection Officer can be contacted at:

Information you provide

The enquiry form collects your name, email address, optional phone number and postcode, product interest and message. It also sends the product page address when an enquiry is made from a product page.

Purposes and lawful basis

We use your information to respond to an enquiry, discuss FJDynamics equipment or arrange a demonstration. This processing is necessary to take steps at your request and manage our relationship with you. Optional analytics and marketing tools are used only where you have given the relevant consent. The enquiry form does not subscribe you to marketing.

How enquiries are delivered and stored

Enquiries are submitted through the website's server-side enquiry service and passed securely into Iron & Earth's lead-management system so the team can review and respond. The browser does not submit enquiries directly to Firestore. Access to submitted information is restricted to authorised business and service accounts, and enquiry contents are not intentionally written to application logs.

Who we share your data with

We do not share your data with other parties except where you have given consent, where it is necessary to provide a service you have requested, or where we are required to comply with a legal obligation. Website, hosting and software providers may process or store information on our behalf to operate the enquiry and lead-management services.

How long we keep your information

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including managing enquiries, maintaining customer relationships, providing support and meeting our legal obligations.

Retention periods vary depending on the nature of the information and our relationship with you. We periodically review the personal information we hold and securely delete or anonymise information that is no longer required.

Where information relates to purchases, financial transactions, warranties or servicing, different retention periods may apply to meet legal and operational requirements.

You can contact us at any time to exercise your data protection rights, including requesting the deletion of your personal information where applicable.

Cookies

Essential cookies support the operation of this website. Analytics and advertising tools are optional, consent-controlled and only load when enabled through the site's privacy choices. Manufacturer links open external websites with their own privacy policies.

Your rights

You can request access to, rectification or erasure of personal data we hold, restriction of processing, objection to processing and data portability where applicable. Contact us using the details above to exercise these rights.

Right to withdraw consent

Where processing is based on consent, you can withdraw that consent at any time without affecting the lawfulness of processing before withdrawal. Use the Cookie Settings link in the footer to change optional cookie choices.

Right to complain

If you have concerns about how we have handled your personal data, please contact us first so we can address them. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's supervisory authority.

Contact the ICO ↗

Provision of data

Providing the information marked as required on an enquiry form is necessary for us to respond to your request. Optional information helps us understand your requirements.

Changes to this policy

We will review this privacy notice and update it when necessary. The preview notice above will be removed once the business and legal wording has been approved for public launch.